Visual Elements | Logo Expect Something Special BRAND GUIDELINES 11 “Expect something special” is the new brand purpose for our Sam’s Club brand. It can only be used as a stand alone or in proximity to the logo or symbol. Do not lock up the artwork to the Sam’s Club logo. When using the purpose statement as a brand graphic, always use the approved artwork. Horizontal Stacked Pantone 430 C R124 G135 B142 HEX #7C878E C33 M18 Y13 K40 Pantone 427 C R206 G211 B212 HEX #D0D3D4 C7 M3 Y5 K8 Pantone 2384 C R0 G103 B160 HEX #0067A0 C96 M60 Y14 K1 Do not place our purpose statement on low contrast or overly busy backgrounds.