Photography Style 45 • Emphasize single hero item photography wherever possible and meaningful, rather than many items together into a “solution” scene (such as a full tablescape selling multiple products from one shot). • Think quality, not quantity. Leave room to overlay brief storytelling editorial about what makes this specific item so special. • Show the item in use (in situ) in a lifestyle scene as it would be used in real life, while assertively zeroing in visually on the item's attributes. • Go for some drama via crops and lighting that capture the gravitational, emotional pull of the item's sensory qualities, such as this recent shot that showcases the succulent, juicy, mouthwatering quality of our new USDA Prime beef. Lifestyle item storytelling BRAND GUIDELINES