Photography Style BRAND GUIDELINES 46 • Tell a visual story about a moment in real life. Capture candid expressions, attitude and movement — avoid the posed or expected. • Showcase something ownable, special, remarkable, exciting • Opt for in - real - life imperfect, not perfectly styled and pristine. A kid with only one sock on, mom with a hair out of place ... • Elicit something fresh, unexpected and genuine from the talent: A bold, expressive, spontaneous reaction that feels human; or a surprising visual arrangement/relationship between the talent & the product. People