Brand Voice & Tone BRAND GUIDELINES 38 Be sassy and a little feisty, yet affirming — not derisive, sarcastic, political/religious, or directly calling out competitors. Kim who? If there are leftovers, there’s something wrong with your friends. The real miracle on ice (with a twist). Now you can love thy neighbor and eat thy chicken. Small batch wine from a big ol ' club. You’re welcome. Our members won’t shut up about these. Bold Bestie Don’ts

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