Brand Personality | Your Bold Bestie 34 We are unapologetically here for you. We’re the one you want by your side for the high - stakes moments that CANNOT go wrong, and for the everyday moments when you just need a good laugh (or a good glass of wine). We’re the one you call for literally everything. We’re the one who calls you so you don’t miss out on literally anything. Your Bold Bestie BRAND GUIDELINES