Brand Personality | Your Bold Bestie 35 When you need to turn your day around, pull off something big or just need a helping hand to get through your list, you turn to your Bold Bestie. Most importantly, when you’re open to finding something special, your Bold Bestie points the way. She shares only her most - loved purchases, foodie moments and brands with her best friends. • Spirited, quick - witted, playful and a bit sassy. • On trend, admired and magnetic. She has contagious enthusiasm and amazing taste, and her friends, family & colleagues can’t wait for her to share her best. • Not afraid to make a fool of herself to make her friends look amazing. • Tech - savvy, with a talent for finding premium quality and values — and sharing with her bestie. • A bit of an instigator, in a good way. Great at convincing others to try new things. Your Bold Bestie is... Your Bold Bestie BRAND GUIDELINES