Visual Elements | Typography Primary brand fonts BRAND GUIDELINES 14 Headers Gibson SemiBold is used for headlines, subheads, calls to actions (CTAs), and special offers. Body Copy Gibson Regular is used for extensive amounts of supporting copy, such as body copy or long product descriptions. Additional approved font usage can be found in our Seasonal Guidelines. Color Headers should lead with our primary brand color PMS 2146. It can also be knocked out of a color or background when needed.