Logos Design Elements 27 | The Samsung lettermark is a visual identifier that is reserved for situations where the wordmark cannot be applied. Below are some examples of usage. The Samsung lettermark is used as the main branding on product. The Samsung lettermark is used on Samsung store signage—interiors and exteriors, at tradeshows and in corporate events. Lettermark Samsung’s primary lettermark color is Samsung Blue (Pantone 286). The lettermark is always uppercase. Samsung’s lettermark can reverse out of Samsung Blue or black. The only occasions that will require a black version of the lettermark are when color printing is not an option. In these cases, use the black Samsung lettermark on a white background. If white is not possible, use a grey background with no more than a 20% black tint. Lettermark color