Logos Design Elements 29 | The Samsung lettermark should be placed for maximum impact and should respect the rules of clear space. Clear space separates the lettermark from other elements such as headlines, text and the outside edges of printed materials. A minimum amount of clear space must surround the lettermark. This space is equivalent to the width of two Samsung “S” figures around all sides of the lettermark. Whenever possible, use a larger amount of visually uninterrupted space. Lettermark clear space / minimum size Clear space Samsung lettermark clear space equals the width of Sx2 around all edges of the lettermark. Minimum print size To maintain the integrity of the lettermark in print, a minimum height of 5 mm has been set. The width should be proportional. Minimum digital size To maintain the integrity of the lettermark in print, a minimum height of 8 px has been set. The width should be proportional. Height = 5 mm Height = 8 px The Samsung lettermark should not be used as a primary mark in advertising or other communications. DO NOT use the Samsung lettermark and wordmark next to each other in corporate branding. DO NOT use the Samsung lettermark as the primary mark in communications. DO NOT use the Samsung lettermark in conjunction with any other names. This includes divisions, product names, partnerships, etc. Lettermark don’ts Height Sx2 Width Sx2