Logos Design Elements 19 | Only use the black version of the wordmark when color printing is not an option. In these cases, use the black Samsung wordmark on a white background. If white is not possible, use a grey background with no more than a 20% black tint. Samsung’s primary wordmark color is Samsung Blue (Pantone 286). The wordmark is always uppercase and encapsulated in the Samsung ellipse. It should be used as the wordmark of choice. The wordmark should be placed on a white background as often as possible. If white is not possible, use a grey background with no more than a 20% black tint. 10° Angle The Samsung wordmark is used on almost all communications, both internal and external. The Grid The well-ordered grid of our wordmark— with its strongly horizontal and vertical lines—represents the engineering discipline that drives product development. Acceleration angle The angled ellipse represents acceleration, or our speed of innovation and ongoing drive to deliver new technology to the world. Break out The lettermark breaking out of the ellipse further expresses the brand’s commitment to push innovation. Wordmark Wordmark color