87 Product Photos | Design Elements Photography don’ts DO NOT use hard lines for highlights; there should be a subtle gradation from light to dark. DO NOT use harsh lines to show chrome features. Use subtle gradations of white to grey, and sparingly use some darker lines. DO NOT shoot the product with heavy shadows. DO NOT shoot key visuals with interior lights on; only interface display lights can remain on. DO NOT create reflections of the product. DO NOT bright highlights that are too blown out. DO NOT create drop shadows of the product. DO NOT use strong shadows across a product. Everything should be lit evenly to show off all features.