85 Product Photos | Design Elements Edge darker Surface darker Surface lighter Edge lighter Opposing subtle gradations Lighting that frames the product in alternating light and dark contrast helps to build drama and define the product against a simple background. Contrasting materials Balanced lighting creates contrast in materials and allows the product details to be visible. Each product is different All products have very different materials, finishes and colors. So the art direction of each product must be fine-tuned individually to get the best visual representation. Balanced lighting Light Dark Dark Light