83 Product Photos | Design Elements 10 0 -10 0 Acceleration angle The angle seen in the key visual shot is meant to mimic the acceleration angle of our wordmark. This dramatic angle works well with the Product Frames, uniting the system with a common feature across all products. The acceleration angle is certainly not the only way to photograph the product, but it must be consistently used for key visuals. Straight Products often needs to be photographed straight-on to show certain features. These shots are in addition to key visual shots. The same lighting, edge definition and background color apply to these shots. Profile When the product is seen from the side, it’s always best to show a slight angle of the front of the device. This allows the viewer to see more product detail. Photography angles