Layout structure While there are various Frame styles, all layout structures use the same basic rules and architecture. 10° acceleration angle Discovery layer (Frame) Possibility layer Message layer 133 Frames | Design Elements Message layer The Message layer contains the Samsung wordmark, a headline, body copy, product names and product photos. Discovery layer Samsung Frames—Product, Simple or Word— exist on the Discovery layer. The Frame is surrounded by a subdued version of the Possibility image. Possibility layer The Possibility layer contains photography— this is the story layer—where a person, or people, are shown interacting with Samsung products.