95 Frames | Design Elements Word Frames Word Frames reveal naturally vibrant, premium textures. They are useful in communicating bold messages when a lifestyle image and Product Frame combination does not work. See Word Frame layouts pages 124–129. The Simple Frame The Simple Frame provides a larger reveal of possibilities. It is not category specific. It is dynamic and can adapt to any format. See Simple Frame layouts pages 114–121. Product Frames Product Frames accommodate a variety of layouts and are the Frame system of choice. They are used across all media types. See Product Frame layouts pages 100 –113. Look through to discover Frames are the key device at the center of our new visual identity. Viewers look through frames to discover the possibilities within. There are three types of frames.