57 Lifestyle Photos | Design Elements Our stories are about the connections real people make with Samsung products and how we become a part of their daily lives. Our photography should capture these everyday moments and feel natural to the audience. Techniques Depth of field With normal vision, what we can focus on is crisper than the surround- ing edges, which are more blurred. A shallow depth of field adds a sense of realism by mimicking how we actually see things. Candid Casual and more natural scenarios lend a candid feel to the images, aided by a voyeuristic point of view through blurred foreground objects. No eye contact Actors should never look directly at the camera, allowing the candid capture of emotive stories. Authenticity