59 Lifestyle Photos | Design Elements Less is more. We strive to create simple and intuitive user experiences and our photography should reflect this idea. It should be clear and easy to under - stand. Complex imagery is a barrier to communication; it confuses our message of being open to possibilities and discoveries. Techniques Focus Shallow depth of field minimizes surrounding information, allowing the viewer to focus on the primary subject. Framing A simplified background supports a focused photograph. Genuine Styling should strive to achieve a genuine but premium feel that elevates the brand while creating real scenarios. Models should look like real consumers— young-minded, stylishly dressed. Solid colors and simple patterns are preferred in order to keep focus on the situation. Simplicity Body copy Subhead Header