61 Lifestyle Photos | Design Elements Through our products, people are constantly discovering new possibilities. Our objective with lifestyle photography is to capture these moments of wonder and joy. When possible, show subjects engaging with Samsung products and remember the goal of creating an image that conveys an emotive visual story. Whether directly or indirectly, we want to convey a sense of inspired discovery. Techniques Looking in The voyeuristic, shallow depth of field gives the viewer a sense of her own moment of discovery, as if she has happened upon a scene worth stopping for. Real reactions Actors should interact with real working products to enhance their abilities to react naturally. For example, the photographer may direct the actor to watch an awe-inspiring documentary on the Smart TV to capture a sense of wonder on the actor’s face. Emotional range Facial expressions should not be exaggerated. Each scenario should be shot like a motion capture with the subjects acting out a short scene. This allows the photographer to capture a range of expres- sions from subtle to overt. Discovery Body copy Subhead Header

Samsung Brand Book - Page 30 Samsung Brand Book Page 29 Page 31