Logo Master logo suite Before developing any creative, take a few moments to review this page and make sure you are selecting the right Southwest logo for the job. Standard logo Online logo Dot-com logo Airlines logo Use this logo for: Use this logo for: Use this logo for: Use this logo for: • All Customer communication excluding online, • Digital advertising • Advertising on television • An ything that appears in a market where Southwest broadcast, and sports sponsorships • Websites • Sponsorship signage is not well known (e.g., Central or South America). • General marketing materials • E-mails • On-screen identification • Applic ations that legally require the full Southwest • Signage • Mobile apps • Anything requiring a stand-alone direction Airlines name. • Animations to our website • PowerPoint Note: This logo may be used only when the Heart Symbol Note: This logo may be used only in situations where • Digital Video appears smaller than 40 pixels in height. Note: This logo may be used in messaging to direct Southwest is unfamiliar, such as in new international • Digit al applications where the Heart Symbol appears Customers to the Southwest website. It is preferable to use markets, or when legally required. larger than 40 pixels in height the standard logo in instances outside of broadcast and sponsorship components. Note: The standard logo is used in almost all applications. If in doubt, use this art. The Visual Elements Southwest Airlines Brand Style Guide | 25