Logo Incorrect usage Do not remove the Heart Symbol from the logo. (See note.) Do not flip the Heart Symbol. Do not use the Heart Symbol within messaging. Never manipulate the logo in any way. Do not flip the logo in such a manner that colors do not follow their appropriate transition of color from Bold Blue, Warm Red and Sunrise Yellow. If a logo must be applied to an image, it may not be applied over any active image. Never place the logo on a busy Do not use the digital logo in print applications. Do not add departments or other unapproved names background. Only place the logo on an image that contains Do not alter or replace the typography. to the logo. sufficient white space. Note: Only remove the Heart from the logo in situations where the item could be soiled or worn. E.g., a soccer ball or ground equipment. . Do not split the word Southwest onto more than one line. Do not condense, distort, or stretch the logo. Do not alter the approved specialty logos in any way. Do not tilt the logo. Do not change the placement of Do not place the logo on backgrounds Do not alter the color of the wordmark. the Heart Symbol. that make it hard to read or illegible. Note: Images and application examples throughout this document are only for illustrative and guidance purposes, and they are not available for general use. Any imagery rights Do not mix old and new branding. must be acquired on a case-by-case basis. Do not place the logo on a busy background. The Visual Elements Southwest Airlines Brand Style Guide | 24