UrbaN COrPOratE DESIgN ViSUAl R UlES these guidelines explain the key visual elements of our Urban category, so you can bring SRAm’s Smart Simplicity to life across all communications. clear and consistent use of these elements will keep us true to the Urban category and the products it represents. Sram LO gO lOGOS m Ay ON ly BE USED i N t HE cOlORS SHOWN BE lOW: Black C:0 M:0 y :0 K:100 R:0 G:0 B:0 #000000 PMS 186 C:0 M:100 y :81 K:4 R:184 G:39 B:49 #B82731 PMS 186 C:0 M:100 y :81 K:4 R:184 G:39 B:49 #B82731 White C:0 M:0 y :0 K:0 R:255 G:255 B:255 #FFFFFF White C:0 M:0 y :0 K:0 R:255 G:255 B:255 #FFFFFF Full Color: One Color: Full Color on Black: One Color on Black: One Color on Red: USiNG t HE l OGO .66” the registration mark ( ® ) should be removed only when the SRAM logo is scaled to a size that would make the ® unrecognizable. Minimum Size: Area of isolation: