SRAM CORPORATE URBAN IDENTITY QUALITY TRUST Urban lifestyle needs our quality commitment. We are working with the highest accuracy on our products. t hat’s why they are simple but powerful. PASSION JOY Smart solutions generate the joy you will feel on your Urban bike. We offer innovations that are not baubles but simple solutions for Urban challenges. COMMITMENT GLOBAL We are a global fair acting company. We are producing sustainable solutions. We are part of the future Urban developments. We will not follow the trends but we will set the agenda. Smart Simplicity Sram PERSONALITY AND UrbaN IDENTITY