EVER yBOD y HAS A pERSONAlity . ONLY SOmE arE a PErSONaLItY. We believe in the power of bicycles. We are passionate personalities. We create components and experiences that inspire consumers and expand the potential of cycling. Our SRAm core values are “We are commited to Urban!” Stan Day, president and Founder of SRAm QUALITY PASSION INTEGRITY COMMITMENT GLOBAL LEADERSHIP