Smart Simplicity URBAN Ha S aN EFFEC tIVE IDENtItY. OUR cHARA ctER iN tHE URBAN ENViRONmENt . SRAm continues to live up to its commitment to the Urban category and create a clear and different Urban feeling. SRAm is the most exciting component manufacturer in the industry because — We provide a smart feeling in everyday mobility. — We offer simple performance and solutions.