™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Technical Requirements PRIMARY WPS LOGO CLEAR SPACE WORDMARK CLEAR SPACE COMPANY AND PRODUCT NAME GUIDELINES 25% of the Siren logo diameter 150% of the height of the “B” letterform 1. Any copy using the Starbucks name must comply with these basic guidelines and must be approved by Starbucks. 2. “Starbucks” never has an apostrophe, even when used in possessive form. 3. When using product names, attach the proper registration symbol ® to the name at least one time per document when the mark first appears and/or when it is most prominent. MINIMUM SIZE 4. To the extent it is necessary to explain your relationship with Wordmark minimum widths: Starbucks Coffee Company, please refer to yourself as an Print size: .5" (12.7mm) authorized purveyor of Starbucks® coffee. Web size: 200 pixels 5. U.S. and Canada MINIMUM SIZE ™ Include the following copyright language: ”© [20XX] Starbucks Siren minimum widths: Corporation. All rights reserved. Starbucks and the Starbucks Print size: .375" (9.5mm) logo are registered trademarks of Starbucks Corporation. Web size: 50 pixels Approval code: _______” International Include the following copyright language: ”© [20XX] Starbucks Corporation. All rights reserved. Starbucks and the Starbucks ® logo are trademarks or registered trademarks of Starbucks Corporation. Approval code: _______” The ® or ™ scales The scales independently ™ independently of the of the wordmark when enlarged Siren when enlarged or or reduced dramatically. reduced dramatically. minimum height is ™ ® or ™ minimum height is 4 pt Avenir Medium 4 pt Avenir Medium Print size: .04" (1mm) Print size: .04" (1mm) Web size: 15 pixels Web size: 10 pixels © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 6