™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Colors WHITE PREFERRED USE BACKGROUND CONTROL Starbucks Green and white, on a Preferred use on a dark Apply the logo on light-color backgrounds whenever possible. Avoid darker background values and colors white or light-colored background. or black background. that provide insufficient contrast (e.g., Starbucks Green). PMS: 3425C CMYK: 100/0/78/42 RGB: 0/112/74 HTML: 00704A Not enough contrast 0% black value 60% 80% 100% OPTIONAL USE Limited to one-color or two-color Optional use on dark background, printing when Starbucks Green is limited to when Starbucks Green is not available. not available. PMS: Black Do not use black logo CMYK: 0/0/0/100 on black background RGB: 0/0/0 HTML: 000000 INCORRECT USAGE EXAMPLES Do not change Do not use the Do not add a ring Do not put logo in Do not use graphic logo color inverse Siren around the Siren a shape effects or outlines © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 5