™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Overview The primary WPS logo is composed of the Siren symbol and the phrase “We Proudly Serve.” LEGAL MARKS ON THE WPS STARBUCKS LOGO DIFFER FROM MARKET TO MARKET The WPS wordmark is composed of the phrase “We Proudly Serve” locked If appearing in more than one location listed below, the ™ trumps the ®. up with the Starbucks wordmark. It always appears vertically reading upward. See page 8 for all logo variations, including Canada dual-language versions. U.S. = ® CANADA = ® INTERNATIONAL = TM PRIMARY WPS LOGO WPS WORDMARK INCORRECT USAGE EXAMPLES DL ROU Y SER P E V E W Don't re-create type Don't stretch or alter Do not overlap on top our logo in any way of other graphics Always use the wordmark Do not rearrange the Don't combine the primary vertically, reading upward wordmark or change the size logo with the wordmark of "We Proudly Serve" in proportion to "Starbucks" 4 © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174