Apart from the necessary capital, founders of newer companies look at VCs who can commercially enable their growth. For example, VCs with a signi昀椀cant network in the founders’ target industries are invaluable in championing and promoting the solutions of their portfolio companies. Oana Jinga Co-Founder & CCO, Dexory This coupled with strategic guidance as well as concrete go-to- market and operational experience can really unlock exponen- tial growth. Last but foremost, founders tend to choose VCs who align to their companies’ vision but could be 昀氀exible enough to assist them in pivots should changing market conditions dic- tate. The key is choosing VCs who align with a company’s values and vision. A strong, collaborative relationship with VCs is vital for successfully managing the dynamic business landscape. What founders really want? In this year’s survey, we asked founders what they wish their investors had done differently since they entered into partnership. The asks are quite simple. Founders want a relationship that works, with close and more proactive engage- ment, and one built on clear communication, transparency and trust. They also value a shared mindset of embracing risk, being decisive and thinking in the long-term. Support in securing customers by proactively helping with business development also comes across as high on the wishlist. Beyond these things, access to a community for networking and mentorship, as well as secur- ing access to capital also featured frequently in founder feedback. 101 | Companies
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