obtaining online music copyright through investment, acquisition of copyright owner or direct purchase are on the rise. Next, users' affordability is greatly enhanced. As the business model of online music groups utilizing exclusive copyright resources to attract users to pay is growing mature, an increasing number of users start to approve the payment mode of online music. Last, online platforms conduct cooperation with Internet operators to provide multiple value-added services for users, expanding revenue modes of online music. 5.5 Live broadcasting 20 Live streaming services , driven by capital, achieved sustained development in 2016. Up to December 2016, China had 344 million live streaming users who accounted for 47.1% of all netizens and represented a half-year increase of 19.32 million from June 2016. Specifically, live game broadcasting enjoys the biggest rise in the users’ utilization ratio, increasing by 3.5 percentage points in half a year while the utilization ratio of live concert streaming, live sport broadcasting and host live show maintaining relative stability. Utilization Ratio of Live Broadcasting in 2016 0% 10% 20% 30% Live sport 20.1% broadcasting 20.7% 16.5% Game streaming 20.0% 19.2% Host live show 19.8% Live concert 13.3% streaming 15.1% 2016.6 2016.12 Source: Statistical Survey on Internet Development in China 2016.12 Figure 65 Utilization Ratio of Live Broadcasting in 2016 In 2016, the industrial disorder arising from the high-speed development was effectively combated under tighter supervision over the content of live game streaming and host live show, as well as related policies and crackdown operations. In April 2016, the Ministry of Culture 20 Live streaming services surveyed for this report include live sport broadcasting, host live show, live game streaming, and live concert streaming. 7979 The 39th Statistical Report on Internet Development in China
Statistical Report on Internet Development in China Page 88 Page 90