User Scale and Utilization Rate of Internet Financing Dec. 2015 – Dec. 2016 10,000persons 10000 13.1% 13.5% 15% 7500 10% 5000 9026 9890 5% 2500 0 0% 2015.12 2016.12 User scale Utilization rate Source： Statistical Survey on Internet Development in China 2016.12 Figure 59 User Scale and Utilization Rate of Internet Financing Dec. 2015 – Dec. 2016 After several years of development, Internet financing has shifted from the leading product stage into the integrated product matrix stage and the Internet has become a conventional channel for netizens’ financing. In 2016, Internet financing users entered a relatively steady growth period. First, seen from the development path, many financing platforms play the roles of channel and entrance of traditional finance and the market lacks phenomenal products such as Yu’ebo, which can boost the second high-speed growth in the industry; next, the overdue problem of some platforms or financial products exerts negative impacts on the market and dismisses the idea of some users trying the products; last, influenced by the loose monetary policy and the economic slowdown, the yield of financial products in 2016 fell to a historically low level in recent years, with users’ interest waning. Enterprise financing become a new development direction of the Internet financing market. Compared with the relatively full-fledged personal financing market, the enterprise financing market with a wealth of precipitation funds is still a “blue ocean”. Current enterprise financing models rely more on traditional financial institutions while Internet financing provides convenient and diversified financial ways for enterprises. Based on the successful experience of personal financing and the development of the Internet financial industry, many platforms began to engage in customized financing and cash management for enterprises. Generally speaking, enterprise 70 financing has vast prospects, but it set forth higher requirements for its clients in capital allocation, The 39th Statistical Report on Internet Development in China