independent hotel business. The competition of the middle and low-end market between Xinmeida and Qunar took place, with high-end hotel business market dominated by Ctrip and eLong. The holiday travel booking field features internationalization and the online-offline integration trend. When compared with the air ticket and hotel markets, the travel market focuses on the offline business due to its long decision-making period. In 2016, OTA platforms including Ctrip, Qunar, Tuniu and LY regained their offline business, showing a striking trend of integrating offline tourism resources. As the outbound travel market grows rapidly, OTA platforms speed up their international process. Ctrip makes investment respectively in India Tourism Company and the US’s three large tourism companies; Alitrip launches outbound travel services by cooperating with a number of state tourism administrations of Singapore, Finland and other countries. IV. The Development of Internet Finance Applications 4.1 Internet financing As of December 2016, Internet financing products had been purchased by 98.9 million netizens, up by 8.63 million over the end of 2015; and the utilization ratio was 13.5%, up by 0.4 percentage points. The 39th Statistical Report on Internet Development in China 6969