Internet services and with search products as data-usage entrances. Search applications are being integrated with information, entertainment, business and consumer applications covering instant messaging, social networking, news, online retail, O2O services, Internet financial credit, etc. In particular, fast-growing O2O services are becoming new services of innovative value in the search engine market. In terms of search service standards, due to bad incidents in the search engine marketing market in the first half of 2016, the Provisions on the Administration of Internet Information Search Services and Interim Measures for the Administration of Internet Advertising were released successively by the Cyberspace Administration of China and the State Administration for Industry and Commerce. All these regulations has greatly reduced bad business promotion information and improved the information search environment. As policies are being implemented, search engine companies take positive action and netizens raise their awareness of accessing the Internet safely, the Internet environment is becoming more clean and more rights and interests of netizens will be safeguarded. 2.3 Online news As of December 2016, China had 614 million of netnews readers, accounting for 84.0% of all netizens, with an annual increase rate of 8.8%. Specifically, 571 million mobile netizens, or 82.2% of mobile Internet users, read news on their phones, representing an annual increase of 18.6%. The 39th Statistical Report on Internet Development in China 6161