START WITH THINKING 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:39 - 32:58) For me, it starts with thinking. I'm reluctant to use strategy or strategic planning, especially for startups, but you do have to think through it. Where do you want to go? Where do you want to be in three years? Steve King