HAVE A WINNING STRATEGY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (28:02 - 28:17) If you're gonna sell into enterprise, sell in B2B, you need to have a plan, a strategy for how you're gonna outmaneuver the large incumbents. Especially in the beginning, while you're establishing your market presence. Steve King