Table of Contents Previous Page | Next Page The Sysco brand is symbolic of the company and its values. It stands for the same values and standards that make Sysco the leader in our industry and a preferred place to work and grow. Its consistent use and application are essential to protect the meaning and integrity of the Sysco name and what it means to our many shareholders, associates, customers and suppliers. In creating the brand, great care was taken to emphasize the bene昀椀cial nature of partnering with Sysco. The updated vibrant colors and contemporary style of the brand echo our commitment to quality and the communities that we serve, while the strong and contemporary font creates a fresh, clean, modern look and feel. The slogan reminds both our internal and external audiences of the many bene昀椀ts of associating with Sysco. The Sysco brand will achieve maximum e昀昀ectiveness when applied consistently to all elements. To promote consistency, the following o昀케cial guidelines must be observed.