Sysco Brand Book

Sysco is a global leader in foodservice distribution, supplying restaurants, healthcare facilities, and schools with quality products. Its logistics ensure fresh and reliable delivery to customers.

Sysco Graphic Standards November 2011

Previous Page | Next Page Great communications start with strong graphic standards Following graphic standards is vitally important to presenting a strong uni昀椀ed brand throughout Sysco and to the outside world. You play a leading role in this e昀昀ort, and this guide will help you succeed. It will introduce you to our company’s “look and feel” and familiarize you with the core elements of our identity system. To produce e昀昀ective communications you should always strive to apply these standards to your projects. Be sure to read this manual completely – all of our elements are covered in detail. When you need to design your own communications pieces, be sure to follow the guidelines and examples in this manual. We’ve also built templates to make it even easier for you to create superb communications. Just click the blue links at the right of each page to access the assets you’ll need. Thank you for helping us build and maintain an excellent image for Sysco. If you have any questions, please contact Julie Konigsmark.

Previous Page | Next Page Table of Contents Sysco Brand Guidelines Section 1 - Identity Envelopes Sysco Design Resources 5 Standard #10 - Corporate 31 Sysco Logo Visual Identi昀椀ers 6 Standard #10 - Operating Company 32 Logo Staging Area 7 Monarch #9 - Corporate 33 Minimum Logo Size 8 Monarch #9 - Operating Company 34 Sysco Logos - Tagline in Spanish and French 9 Catalog - Corporate 35 Sub-Brand Logos Version One 10 Catalog - Operating Company 36 Sub-Brand Logos Version Two 11 Statement - Corporate 37 Unaccepted Logo Usage 12 Statement - Operating Company 38 Usage of Sysco Logo on Photographs 13 Mailing Label - Corporate 39 Brand Colors 14 Mailing Label - Operating Company 40 Primary Neutral Colors 15 Formal Note Card & Envelope - Corporate 41 Secondary Colors 16 Formal Note Card & Envelope - Secondary Neutral Colors 17 Operating Company 42 Black and White Usage 18 Fax Cover Letter - Corporate 43 Primary Color Usage 19 Fax Cover Letter - Operating Company 44 Name Usage in Text 20 Memo Pad 45 Identity Typeface for Professionally 21 Presentation Folder Examples & Templates 46 Printed Communications Identity Typeface for Correspondence 22 Section 3 - External and PowerPoint® Sysco Ads 48 Tone of Voice 23 PowerPoint® Examples 49 E-mail Signatures 50 Section 2 - Stationery/Forms Logo Placement Examples for Apparel 51 Business Card - Corporate 25 Apparel Colors 52 Business Card - Operating Company 26 Promotional Items 53 Letterhead - Corporate 27 External Signage 54 Letterhead - Operating Company 28 Monarch Letterhead - Corporate 29 Section 4 - Internal Communications Monarch Letterhead - Operating Company 30 Internal Identity Signage 56 Department Markers 57 Version 5.0 November 2011 Page 3

Table of Contents Previous Page | Next Page The Sysco brand is symbolic of the company and its values. It stands for the same values and standards that make Sysco the leader in our industry and a preferred place to work and grow. Its consistent use and application are essential to protect the meaning and integrity of the Sysco name and what it means to our many shareholders, associates, customers and suppliers. In creating the brand, great care was taken to emphasize the bene昀椀cial nature of partnering with Sysco. The updated vibrant colors and contemporary style of the brand echo our commitment to quality and the communities that we serve, while the strong and contemporary font creates a fresh, clean, modern look and feel. The slogan reminds both our internal and external audiences of the many bene昀椀ts of associating with Sysco. The Sysco brand will achieve maximum e昀昀ectiveness when applied consistently to all elements. To promote consistency, the following o昀케cial guidelines must be observed.

Table of Contents Next Section Previous Page | Next Page Sysco Design Resources Section 1 Sysco Identity We have created powerful online resources to help you design your communications pieces. The Sysco Intranet Graphic Standards page contains all of our logos, templates and much more. And the Sysco Design Center is your source for logos, approved stock photography and artwork for packaging, menus, point of sale and more. Access the Sysco Graphic Standards Intranet. Access the Sysco Design Center. Version 5.0 November 2011 Page 5

Table of Contents Next Section Previous Page | Next Page Sysco Logo Visual Identi昀椀ers Section 1 Sysco Identity Tagline This is the one and only Sysco logo A and tagline. It will be used by all Sysco companies. Alterations to the logo are Sysco Logo with Tagline Sysco unacceptable except when creating Lunette company, department or program sub-brand logos. See acceptable sub-brand logo examples on pages 10 and 11. Sysco Type Logo B is only to be used when the logo is less than ½ inch in size and the tagline is illegible due to the size restraint. See page 8. Access these logos on the Sysco Graphic Standards Intranet. B Sysco Logo without Tagline Version 5.0 November 2011 Page 6

Table of Contents Next Section Previous Page | Next Page Logo Staging Area Section 1 Sysco Identity A Sysco Logo with Tagline A minimum unobstructed area should surround the logo on all sides. This staging area must be equal to the height of the “y” in Sysco on all sides. Typography, photographs, illustrations, symbols or other visual elements may not enter the staging area. The logo must not be altered in any way. The size and position of all elements are 昀椀xed. B Sysco Logo without Tagline Version 5.0 November 2011 Page 7

Table of Contents Next Section Previous Page | Next Page Minimum Logo Size Section 1 Sysco Identity Use the Sysco logo without the tagline NO only if the production space provided ⼀最” ½” is less than 1/2” wide. 1 /” 2 Version 5.0 November 2011 Page 8

Table of Contents Next Section Previous Page | Next Page Sysco Logos Tagline in Spanish and French Section 1 Sysco Identity The Sysco logo in Spanish & French will be held to the same graphic standards as the English version. Access these logos on the Sysco Graphic Standards Intranet. Version 5.0 November 2011 Page 9

Table of Contents Next Section Previous Page | Next Page Sub-Brand Logos Version One Section 1 Sysco Identity Instructions on how to con昀椀gure the Albany Sysco logo with a sub-brand identi昀椀er are provided here. The sub-brand typography should be 昀氀ush left with the lowercase “s” in the Sysco logo. The cap height of the sub-brand typography must equal the height of the white space in the “o” of the Sysco logo. The font Myriad Pro Albany Albany Albany Semibold should be used. Position the sub-brand typography below the Sysco logo so that the top of the upper case letters in the sub-brand lines up with the bottom of the ”y”. See example below. Albany Albany Albany A Albany Version 5.0 November 2011 Page 10

Table of Contents Next Section Previous Page | Next Page Sub-Brand Logos Version Two Section 1 Sysco Identity Instructions on how to con昀椀gure the Sysco logo with speci昀椀c location Albany identi昀椀er are provided here. The sub-brand typography should be 昀氀ush left with the Sysco logo. The cap height of the sub-brand typography must equal the cap height of the “G” in the tagline letters. The font Myriad Pro Semibold should be used. Albany Albany Albany Position the sub-brand below the logo so that the space between the bottom of the ”y” and the top of the sub-brand capital letters is equal to the height of the “G” in the tagline. See example below. A Albany Albany Albany A Albany Version 5.0 November 2011 Page 11

Table of Contents Next Section Previous Page | Next Page Unaccepted Logo Usage Section 1 Sysco Identity NO These variations illustrate incorrect logo usage and are not acceptable. Visual integrity must always be ensured. Never transpose the Sysco logo colors. Never place the Sysco logo on an unapproved background. NO Never place the blue/green Sysco logo over a photograph. Never rotate, stretch or add horizontal or vertical scale to the Sysco logo. Never incorporate additional art with the Sysco logo. Never add any NO element to the Sysco logo. Version 5.0 November 2011 Page 12

Table of Contents Next Section Previous Page | Next Page Use of Sysco Logo on Photographs Section 1 Sysco Identity Incorrect NO Correct The Sysco logo may be used over photographs but only in its all-white version. Never use any color variation of the Sysco logo on a photograph. Make sure no part of the Sysco logo is over a light area of the image, as this will fragment its visual integrity and diminish brand e昀昀ectiveness. Version 5.0 November 2011 Page 13

Table of Contents Next Section Previous Page | Next Page Brand Colors Section 1 Sysco Identity When printing the brand colors use the Pantone Matching System (PMS) for solid colors and CMYK for four color reproduction. Use only full strength. Printing surface may a昀昀ect intensity of color. HTML and RGB should be used for on-screen applications. Sysco Green Sysco Blue If the logo appears over the brand Pantone Pantone colors, always use the all-white 369 3005 logo version. 4 Color Process 4 Color Process C67 M0 Y98 K5 C100 M28 Y0 K0 RGB RGB R109 G179 B63 R0 G129 B198 HTML HTML 6DB33F 0081C6 Do not use the color squares on this page for a visual match. The colors shown on this page may not be visually accurate due to the calibration of your computer monitor or printer. Please consult the current Pantone® formula guide to see the accurate color. Pantone® is the property of Pantone, Inc. Version 5.0 November 2011 Page 14

Table of Contents Next Section Previous Page | Next Page Primary Neutral Colors Section 1 Sysco Identity The Sysco color palette also contains primary neutral colors that support the Sysco brand. Cream, Light Khaki, Dark Gray and Light Gray may be used as background colors in all mediums. Dark Gray may be used for typography. If the logo appears over the cream, light Cream Light Khaki Dark Gray Light Gray khaki or light gray colors, the two color Pantone Pantone Pantone Pantone version should always be used. The all- 7499 4545 431 427 white version logo should appear over 4 color process 4 color process 4 color process 4 color process dark gray. C1 M2 Y20 K0 C4 M5 Y31 K4 C45 M24 Y14 K44 C15 M7 Y10 K3 RGB RGB RGB RGB R244 G237 B202 R219 G209 B169 R107 G113 B120 R200 G203 B203 HTML HTML HTML HTML FFF6DC F1E5C8 6A737B E4E5E6 Do not use the color squares on this page for a visual match. The colors shown on this page may not be visually accurate due to the calibration of your computer monitor or printer. Please consult the current Pantone® formula guide to see the accurate color. Pantone® is the property of Pantone, Inc. Version 5.0 November 2011 Page 15

Table of Contents Next Section Previous Page | Next Page Secondary Colors Section 1 Sysco Identity While you should always use the primary color palette in any Sysco communications, we have made this secondary portfolio of colors available to give you more 昀氀exibility on certain uses. These colors should only be used as highlights on promotional materials, in-house publications and online Purple Green Red Orange graphics – a good example is Pantone Pantone Pantone Pantone the orange box on the Sysco 2597 554 1795 144 website homepage. 4 color process 4 color process 4 color process 4 color process C85 M100 Y0 K0 C78 M0 Y63 K67 C0 M94 Y100 K0 C0 M48 Y100 K0 When the logo appears over a RGB RGB RGB RGB secondary color, the all-white version R82 G46 B145 R0 G84 B61 R238 G52 B36 R248 G152 B29 should always be used. Secondary HTML HTML HTML HTML colors are not approved for apparel 522E91 00543D c15b5d F8981D colors except for special circumstances. See page 53. Do not use the color squares on this page for a visual match. The colors shown on this page may not be visually accurate due to the calibration of your computer monitor or printer. Please consult the current Pantone® formula guide to see the accurate color. Pantone® is the property of Pantone, Inc. Version 5.0 November 2011 Page 16

Table of Contents Next Section Previous Page | Next Page Secondary Neutral Colors Section 1 Sysco Identity While you should always use the primary color palette in any Sysco communications, we have made this secondary portfolio of colors available to give you more 昀氀exibility on certain uses. These colors should only be used for backgrounds on promotional materials, in-house publications Cream Gray Green Gray Blue and online. Pantone Pantone Pantone 7500 7535 7542 When the logo appears over a neutral 4 color process 4 color process 4 color process color, use the approved blue and green C0 M2 Y15 K3 C0 M3 Y15 K20 C10 M0 Y3 K16 version. These colors can be used for RGB RGB RGB backgrounds in all mediums. R247 G237 B212 R211 G202 B183 R194 G209 B211 HTML HTML HTML F7EDD4 D3CAB7 C3D1D3 Do not use the color squares on this page for a visual match. The colors shown on this page may not be visually accurate due to the calibration of your computer monitor or printer. Please consult the current Pantone® formula guide to see the accurate color. Pantone® is the property of Pantone, Inc. Version 5.0 November 2011 Page 17

Table of Contents Next Section Previous Page | Next Page Black and White Usage Section 1 Sysco Identity Screen Guide Below are samples Preferred usage of the Sysco logo on screens of black. Never use the white Sysco logo on a background less than 50% black. Correct When black is being used on a white background, the logo must be printed in solid black with no screens or tints. 50% Correct When used on a neutral or gray Accepted usage background, the logo must be printed in the all-white version to 60% create as much contrast as possible. Correct When printing on a black background, 70% always reverse the logo out of the background in all-white. This creates the most contrast possible and is 80% highly readable. 90% Version 5.0 November 2011 Page 18

Table of Contents Next Section Previous Page | Next Page Primary Color Usage Section 1 Sysco Identity Preferred usage Accepted usage It is always preferable to reproduce the Sysco logo in the two color version. However, there may be times when only one color is appropriate. In this case, it is acceptable to use the logo in Sysco blue or to use the all-white logo reversed out of Sysco green or Sysco blue. Version 5.0 November 2011 Page 19

Table of Contents Next Section Previous Page | Next Page Name Usage in Text Section 1 Sysco Identity Approved Sysco’s vision is to be our customers’ most valued and trusted business partner. When the word Sysco is used NO in word processing or any other SYSCO’s vision is to be our customers’ most valued and trusted business partner. medium, it should always appear as capital “S” and lower case “ysco”. The preferred form is Sysco. NO ‘s vision is to be our customers’ most valued and trusted business partner. Version 5.0 November 2011 Page 20

Table of Contents Next Section Previous Page | Next Page Identity Typeface for Professionally Printed Communications Section 1 Sysco Identity Myriad Pro Light Our vision is to be our customers’ most valued and trusted business partner. Myriad Pro Regular Our vision is to be our customers’ most valued and trusted business partner. The typeface Myriad Pro has Myriad Pro Bold been approved for use in all Sysco communications. Myriad Pro Our vision is to be our customers’ most valued and trusted business partner. Regular is the preferred type to Myriad Pro Black be used exclusively for body copy and headlines on professionally Our vision is to be our customers’ most valued and trusted business partner. printed materials. Myriad Pro Light Italic Myriad Pro is typically only available Our vision is to be our customers’ most valued and trusted business partner. to professional printers. It should be Myriad Pro Italic used in all external marketing and communication materials that Our vision is to be our customers’ most valued and trusted business partner. are professionally printed. Myriad Pro Bold Italic The word Sysco must always be used Our vision is to be our customers’ most valued and trusted business partner. in upper and lower case. The logo can Myriad Pro Black Italic never be used in place of the word “Sysco” in a body of text. Our vision is to be our customers’ most valued and trusted business partner. Version 5.0 November 2011 Page 21

Table of Contents Next Section Previous Page | Next Page Identity Typeface for Correspondence and PowerPoint® Section 1 Sysco Identity Verdana Regular Our vision is to be our customers’ most valued and trusted business partner. Verdana Bold Our vision is to be our customers’ most valued and trusted business partner. Verdana should be used in upper/lower Verdana Italic case on all desktop correspondence including letters, memos, emails and Our vision is to be our customers’ most valued and trusted business partner. Microsoft® PowerPoint® presentations. Verdana Bold Italic This font should also be used for any web applications. Upper and lower Our vision is to be our customers’ most valued and trusted business partner. case should be used for body text and headlines. Verdana is typically available on o昀케ce computer systems and is very similar to Myriad Pro, which is used only for professionally printed material. Version 5.0 November 2011 Page 22

Table of Contents Next Section Previous Page | Next Page Tone of Voice Section 1 Sysco Identity THE SYSCO TONE OF VOICE In addition to a strong and cohesive visual identity, the Sysco brand must also adhere to a distinctive verbal tone. The voice we use re昀氀ects both who we are and how others perceive us, so we should consistently convey the following characteristics: WELCOMING Sysco is a powerful and bene昀椀cial partner made up of talented, committed associates. Eliminate corporate jargon in favor of terms such as “we” and “our”, which will allow people to more readily identify with the company. STRAIGHTFORWARD We don’t use overly complicated language, because communication should be straightforward and easy to understand. If we must use di昀케cult wording, it should be explained in simple terms. We don’t use slang. ACCESSIBLE Sysco is an open and accessible company. We respect our partners’ points of view and welcome their opinions, because it helps us to change and better meet their needs. For example: “We value your opinion, so please let us know what you think.” RESPONSIBLE We must take a responsible, professional stance when addressing the issues facing our customers and communities. For example: “We live and work in the communities that we serve, so we work hard to preserve the environment and improve the local economy.” ACTIVE Sysco is a dynamic company that is constantly evolving to meet the needs of our customers. As such, we use the active voice rather than the passive voice. For example: “With a workforce of 46,000 in more than 180 locations, Sysco has the talent and reach to go beyond our customers expectations.” Version 5.0 November 2011 Page 23

Table of Contents PPrrevious Sevious Secection | Nextion | Next St Secectiontion PPrrevious Pevious Page | Nexage | Next Pt Pageage Identity Section 2 Sysco Brand Guidelines Vulla feum voloreet ute venim esse consequat, consequatio ex ex eniatet volobortisi. Adipis nostrud tin utet, voluptatis augait vullutpate er sum dolent velit volent vullandit lor si blaore dunt ate dunt volesed dip elit luptat, volore core vel init ipisim in utpat, quismolut dolore diat. Min vel dolorperil diam quam do dolor iustie dolummy nostie feummy nonse dolessi eugait nonsequ ipsustrud mod ero dolore eu feugiam zzriusci ting eliscin. Version 5.0 November 2011 Page 24

Table of Contents Previous Section | Next Section Previous Page | Next Page Business Card Corporate Section 2 Sysco Stationery/Forms 5 13 / ” / ” 16 16 1 /” Johnathan Michael Webber 4 Manager PRINTER SPECS This is an example of the approved 7 / ” 16 Typesetting format and placement for a Direct 281.576.5243 Address Block Cell 281.555.1972 5 1/ ” business card. No other logos can VM 281.576.3425 16 8 pt. type on Toll Free 800.675.3791 9.9 pt. lead appear on a Sysco business card. [email protected] Sysco Corporation Myriad Pro Light 2” 1390 Enclave Parkway Myriad Pro Bold Access the Staples website, then click sysco.com Houston, Texas 77077 3 the gray box labeled “Print Solutions” /” Brand 8 to order stationery. .8125 inches wide Front Size 3.5 x 2 inches Paper Stock Classic Crest Solar White 130 # Cover Color Logo - PMS 3005 & 369 Address - PMS 3005 1 1/” Vertical bar - PMS 369 8 Back of card - PMS 3005 Back Version 5.0 November 2011 Page 25

Table of Contents Previous Section | Next Section Previous Page | Next Page Business Card Operating Company Section 2 Sysco Stationery/Forms 5 13 / ” / ” 16 16 1 /” Johnathan Michael Webber 4 Manager PRINTER SPECS This is an example of the approved 7 / ” 16 Typesetting format and placement for the operating Direct 518.877.3200 Address Block Cell 518.555.1972 5 1/ ” company business card. VM 518.877.3122 16 8 pt. type on Toll Free 800.735.3341 9.9 pt. lead [email protected] Sysco Albany Myriad Pro Light No other logos can appear on a opco.com 2” One Liebich Lane Myriad Pro Bold sysco.com Halfmoon, NY, 12065-1421 Sysco business card; however titles 3 /” Brand for recognition such as Pacesetter or 8 .8125 inches wide Torchbearer may be used under Front the title. Size 3.5 x 2 inches Paper Stock Access the Staples website, then click Classic Crest the gray box labeled “Print Solutions” Solar White to order stationery. 130 # Cover Color Logo - PMS 3005 & 369 1 Address - PMS 3005 1/” 8 Vertical bar - PMS 369 Back of card - PMS 3005 Back Version 5.0 November 2011 Page 26

Table of Contents Previous Section | Next Section Previous Page | Next Page Letterhead Corporate Section 2 Sysco Stationery/Forms 1 /” 2 1 1/” 8 5 1” 2 /” 8 13 1 / ” Sysco Corporation 16 1390 Enclave Parkway Houston, Texas 77077 This is an example of the approved 6” T 281.584.1390 sysco.com format and placement for April 2, 2011 corporate letterhead. 1” Ms. Kari Spence Xenn Creative PRINTER SPECS 9302 Bevlyn Drive Houston, TX 77025 Typesetting Address Block Dear Kari: 9 pt. type on GhfhTe consed doleniam zzrilit, quat. Ad mincil dolobortio od exerci blan henim ipisi. Em 11 pt. lead veliquipsum nulputatet in volore te minis num quissi. Myriad Pro Light Sed tat. Rud exero od tion henit iusto odolutet ut illandi psustio nsequat, veraesectet dolorer Myriad Pro Bold sum quam, vulla feuguerit prat nummy nullum dolobor iuscil incil iusto dolesequat, vulla ate veros dolupta tumsandre magniat nostrud modipsuscil dipissit augait praesti smodolor Logo sit wiscing exercipissit alis nulla core feuisisci blan vene rostis nonum quis euis alisit, quipis duissen dionsent volore molesti ncillutat. Dui tio consequ iscipit laore doloreet velit ipsum 1.125 inches wide zzriliquip elent aut exeraesto dip exer sustismod te tem dit adit nullan ulputpat praestie min hent dolor sumsan ullaor si. Size Am, summolor ip estrud dunt nullaortie dolor se feummod exerat accum velestinim zzrillam, 8.5 x 11 inches quis et ipit alisl exer sequis nullaor sis augait, sum exer sustrud tie mod etue vulput adiat. Ut et aut lorperosto odiate vel ute tie erciduirem venibh esequisl iureratie delessit lam nulla facidunt iustrud tatem eraestie euguer sisit ex erostrud dolor augait nullamet wis dolor iurero Paper Stock con essismo lenit, commolut voloreet nos esed ent lute duipsumsan et prat. Lum volendre volortie feum velenis cilisi. Classic Crest, Solar White, 28 # Text amcore consed tie tio ex eum atem dolobore eraesectet nulputpat inciduisl ero odoluptatie modolessi tat, sequis augue dolore ming ex enisl ute ver suscinit lorem voloboremnisl diam Color ea faccum ing ent veliqua tueraessi euguer adiat. Xero diam, consequam duisci eum dipis nos Logo - PMS 3005 & 369 nos esto dolortie ex eugiamc ommodipit autem venibh ent inibh el ut autat verilis nonsecte er ad dunt autpat dolorpercin veliquat, volenit luptate. Address - PMS 3005 Best Regards, Vertical bar - PMS 369 Mike Smith Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 27

Table of Contents Previous Section | Next Section Previous Page | Next Page Letterhead Operating Company Section 2 Sysco Stationery/Forms 1 /” 1 2 1/” 8 5 1” 2 /” 8 13 1 / ” Sysco Albany 16 One Liebich Lane 6” Halfmoon, NY, 12065-1421 This is an example of the approved T 518.877.3200 sysco.com format and placement for operating April 2, 2011 company standard letterhead. 1” Ms. Kari Spence Xenn Creative PRINTER SPECS 9302 Bevlyn Drive Houston, TX 77025 Typesetting Address Block Dear Kari: 9 pt. type on GhfhTe consed doleniam zzrilit, quat. Ad mincil dolobortio od exerci blan henim ipisi. Em 11 pt. lead veliquipsum nulputatet in volore te minis num quissi. Myriad Pro Light Sed tat. Rud exero od tion henit iusto odolutet ut illandi psustio nsequat, veraesectet dolorer Myriad Pro Bold sum quam, vulla feuguerit prat nummy nullum dolobor iuscil incil iusto dolesequat, vulla ate veros dolupta tumsandre magniat nostrud modipsuscil dipissit augait praesti smodolor sit wiscing exercipissit alis nulla core feuisisci blan vene rostis nonum quis euis alisit, quipis Logo duissen dionsent volore molesti ncillutat. Dui tio consequ iscipit laore doloreet velit ipsum zzriliquip elent aut exeraesto dip exer sustismod te tem dit adit nullan ulputpat praestie min 1.125 inches wide hent dolor sumsan ullaor si. Am, summolor ip estrud dunt nullaortie dolor se feummod exerat accum velestinim zzrillam, Size quis et ipit alisl exer sequis nullaor sis augait, sum exer sustrud tie mod etue vulput adiat. 8.5 x 11 inches Ut et aut lorperosto odiate vel ute tie erciduirem venibh esequisl iureratie delessit lam nulla facidunt iustrud tatem eraestie euguer sisit ex erostrud dolor augait nullamet wis dolor iurero con essismo lenit, commolut voloreet nos esed ent lute duipsumsan et prat. Lum volendre Paper Stock volortie feum velenis cilisi. amcore consed tie tio ex eum atem dolobore eraesectet nulputpat inciduisl ero odoluptatie Classic Crest, Solar White, 28 # Text modolessi tat, sequis augue dolore ming ex enisl ute ver suscinit lorem voloboremnisl diam ea faccum ing ent veliqua tueraessi euguer adiat. Xero diam, consequam duisci eum dipis nos Color nos esto dolortie ex eugiamc ommodipit autem venibh ent inibh el ut autat verilis nonsecte er Logo - PMS 3005 & 369 ad dunt autpat dolorpercin veliquat, volenit luptate. Best Regards, Address - PMS 3005 Vertical bar - PMS 369 Mike Smith Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 28

Table of Contents Previous Section | Next Section Previous Page | Next Page Monarch Letterhead Corporate Section 2 Sysco Stationery/Forms 1 /” 1 2 1/” 8 3 /” 4 3 2 /” 8 13 1 / ” 16 Sysco Corporation 1390 Enclave Parkway Houston, Texas 77077 5” T 281.584.1390 This is an example of the approved sysco.com format and placement for corporate April 2, 2011 monarch letterhead. 3 Ms. Kari Spence /” 4 Xenn Creative 9302 Bevlyn Drive PRINTER SPECS Houston, TX 77025 Typesetting Dear Kari: Address Block 9 pt. type on GhfhTe consed doleniam zzrilit, quat. Ad mincil dolobortio od exerci blan henim 11 pt. lead ipisi. Em veliquipsum nulputatet in volore te minis num quissi. Sed tat. Rud exero od tion henit iusto odolutet ut illandi psustio nsequat, veraesectet Myriad Pro Light dolorer sum quam, vulla feuguerit prat nummy nullum dolobor iuscil incil iusto Myriad Pro Bold dolesequat, vulla ate veros dolupta tumsandre magniat nostrud modipsuscil dipissit augait praesti smodolor sit wiscing exercipissit alis nulla core feuisisci blan vene Logo rostis nonum quis euis alisit, quipis duissen dionsent volore molesti ncillutat. Dui tio consequ iscipit laore doloreet velit ipsum zzriliquip elent aut exeraesto dip exer 1.125 inches wide sustismod te tem dit adit nullan ulputpat praestie min hent dolor sumsan. Am, summolor ip estrud dunt nullaortie dolor se feummod exerat accum velestinim Size zzrillam, quis et ipit alisl exer sequis nullaor sis augait, sum exer sustrud tie mod 7.25 x 10.5 inches etue vulput adiat. Ut et aut lorperosto odiate vel ute tie erciduirem venibh esequisl iureratie delessit lam nulla facidunt iustrud tatem eraestie euguer sisit ex erostrud dolor augait nullamet wis dolor iurero con essismo lenit, commolut voloreet nos Paper Stock esed ent lute duipsumsan et prat. Lum volendre volortie feum velenis cilisi. Classic Crest, Solar White, 28 # Text amcore consed tie tio ex eum atem dolobore eraesectet nulputpat inciduisl ero odoluptatie modolessi tat, sequis augue dolore ming ex enisl ute ver suscinit lorem Color voloboremnisl diam ea faccum ing ent veliqua tueraessi euguer adiat. Xero diam, consequam duisci eum dipis nos nos esto dolortie ex eugiamc ommodipit autem Logo - PMS 3005 & 369 venibh ent inibh el ut autat verilis nonsecte er ad dunt autpat dolorpercin veliquat, volenit luptate. Address - PMS 3005 Best Regards, Vertical bar - PMS 369 Access the Staples website, then click Mike Smith the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 29

Table of Contents Previous Section | Next Section Previous Page | Next Page Monarch Letterhead Operating Company Section 2 Sysco Stationery/Forms 1 /” 1 2 1/” 8 3 /” 4 3 2 /” 8 13 1 / ” 16 Sysco Albany One Liebich Lane Halfmoon, NY, 12065-1421 5” T 518.877.3200 This is an example of the approved sysco.com format and placement for operating April 2, 2011 company monarch letterhead. 3 Ms. Kari Spence /” 4 Xenn Creative 9302 Bevlyn Drive PRINTER SPECS Houston, TX 77025 Typesetting Dear Kari: Address Block 9 pt. type on GhfhTe consed doleniam zzrilit, quat. Ad mincil dolobortio od exerci blan henim 11 pt. lead ipisi. Em veliquipsum nulputatet in volore te minis num quissi. Sed tat. Rud exero od tion henit iusto odolutet ut illandi psustio nsequat, veraesectet Myriad Pro Light dolorer sum quam, vulla feuguerit prat nummy nullum dolobor iuscil incil iusto Myriad Pro Bold dolesequat, vulla ate veros dolupta tumsandre magniat nostrud modipsuscil dipissit augait praesti smodolor sit wiscing exercipissit alis nulla core feuisisci blan vene Logo rostis nonum quis euis alisit, quipis duissen dionsent volore molesti ncillutat. Dui tio consequ iscipit laore doloreet velit ipsum zzriliquip elent aut exeraesto dip exer 1.125 inches wide sustismod te tem dit adit nullan ulputpat praestie min hent dolor sumsan. Am, summolor ip estrud dunt nullaortie dolor se feummod exerat accum velestinim Size zzrillam, quis et ipit alisl exer sequis nullaor sis augait, sum exer sustrud tie mod 7.25 x 10.5 inches etue vulput adiat. Ut et aut lorperosto odiate vel ute tie erciduirem venibh esequisl iureratie delessit lam nulla facidunt iustrud tatem eraestie euguer sisit ex erostrud dolor augait nullamet wis dolor iurero con essismo lenit, commolut voloreet nos Paper Stock esed ent lute duipsumsan et prat. Lum volendre volortie feum velenis cilisi. Classic Crest, Solar White, 28 # Text amcore consed tie tio ex eum atem dolobore eraesectet nulputpat inciduisl ero odoluptatie modolessi tat, sequis augue dolore ming ex enisl ute ver suscinit lorem Color voloboremnisl diam ea faccum ing ent veliqua tueraessi euguer adiat. Xero diam, consequam duisci eum dipis nos nos esto dolortie ex eugiamc ommodipit autem Logo - PMS 3005 & 369 venibh ent inibh el ut autat verilis nonsecte er ad dunt autpat dolorpercin veliquat, volenit luptate. Address - PMS 3005 Best Regards, Vertical bar - PMS 369 Access the Staples website, then click Mike Smith the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 30

Table of Contents Previous Section | Next Section Previous Page | Next Page Standard #10 Envelope Corporate Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Corporation 4 1390 Enclave Parkway format and placement for the #10 Houston, Texas 77077 1 corporate standard business envelope. 1/” 2 1 /” PRINTER SPECS 2 1 Typesetting 2/ ” 16 Address Block 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 9.5 x 4.125 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 31

Table of Contents Previous Section | Next Section Previous Page | Next Page Standard #10 Envelope Operating Company Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Albany 4 One Liebich Lane format and placement for the Halfmoon, NY, 12065-1421 1 operating company #10 standard 1/” 2 business envelope. 1 /” 2 1 PRINTER SPECS 2/ ” 16 Typesetting Address Block 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 9.5 x 4.125 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 32

Table of Contents Previous Section | Next Section Previous Page | Next Page Monarch #9 Envelope Corporate Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Corporation 4 format and placement for a 1390 Enclave Parkway Houston, Texas 77077 monarch envelope. 1 1/” 2 PRINTER SPECS 1 /” Typesetting 2 Address Block 1 8 pt. type on 2/ ” 16 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 7.5 x 3.875 inches Paper Stock Classic Crest, Solar White COLOR Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 33

Table of Contents Previous Section | Next Section Previous Page | Next Page Monarch #9 Envelope Operating Company Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Albany 4 format and placement for the operating One Liebich Lane Halfmoon, NY 12065-1421 company monarch envelope. 1 1/” 2 PRINTER SPECS 1 /” Typesetting 2 Address Block 1 8 pt. type on 2/ ” 16 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 7.5 x 3.875 inches Paper Stock Classic Crest, Solar White COLOR Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 34

Table of Contents Previous Section | Next Section Previous Page | Next Page Catalog Envelope Corporate Section 2 Sysco Stationery/Forms This is an example of the approved 1” format and placement for a Sysco Corporation 1 catalog envelope. 1390 Enclave Parkway 2/” Houston, Texas 77077 4 1” PRINTER SPECS Typesetting 9 2/ ” Address Block 16 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 9 x 12 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 35

Table of Contents Previous Section | Next Section Previous Page | Next Page Catalog Envelope Operating Company Section 2 Sysco Stationery/Forms This is an example of the approved 1” format and placement for the operating Sysco Albany 1 company catalog envelope. One Liebich Lane 2/” Halfmoon, NY 12065-1421 4 1” PRINTER SPECS Typesetting 9 2/ ” Address Block 16 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Size 9 x 12 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 36

Table of Contents Previous Section | Next Section Previous Page | Next Page Statement Envelope Corporate Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Corporation 4 1390 Enclave Parkway format and placement for the #10 Houston, Texas 77077 1 statement envelope. Size of envelope 1/” 2 may vary. 1 /” 2 1 PRINTER SPECS 2/ ” 16 Typesetting Address Block 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Envelope Size Enclosure Size 9.5 x 4.125 inches 9.25 x 3.875 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 37

Table of Contents Previous Section | Next Section Previous Page | Next Page Statement Envelope Operating Company Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” Sysco Albany 4 format and placement for the operating One Liebich Lane Halfmoon, NY, 12065-1421 company #10 statement envelope. 1 1/” 2 Size of envelope may vary. 1 /” 2 1 PRINTER SPECS 2/ ” 16 Typesetting Address Block 8 pt. type on 9.5 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide Envelope Size Enclosure Size 9.5 x 4.125 inches 9.25 x 3.875 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 38

Table of Contents Previous Section | Next Section Previous Page | Next Page Mailing Label Corporate Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” 4 format and placement for a Sysco Corporation 1390 Enclave Parkway mailing label. Houston, Texas 77077 1 1/” 2 PRINTER SPECS Typesetting 1 Address Block /” 2 8 pt. type on 9.5 pt. lead 1 2/ ” Myriad Pro Light 16 Myriad Pro Bold Brand 1 inch wide Size 5.5 x 4 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 39

Table of Contents Previous Section | Next Section Previous Page | Next Page Mailing Label Operating Company Section 2 Sysco Stationery/Forms 1 This is an example of the approved /” 4 format and placement for the operating Sysco Albany One Liebich Lane company mailing label. Halfmoon, NY, 12065-1421 1 1/” PRINTER SPECS 2 Typesetting 1 Address Block /” 2 8 pt. type on 9.5 pt. lead 1 Myriad Pro Light 2/ ” 16 Myriad Pro Bold Brand 1 inch wide Size 5.5 x 4 inches Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 40

Table of Contents Previous Section | Next Section Previous Page | Next Page Formal Note Card & Envelope Corporate Section 2 Sysco Stationery/Forms 3 /” 4 Sysco Corporation 1390 Enclave Parkway Houston, Texas 77077 This is an example of the approved format and placement for a formal note card and A6 envelope. PRINTER SPECS Typesetting Address Block 9 pt. type on 11 pt. lead Myriad Pro Light Myriad Pro Bold Brand 1 inch wide 5 Used for invitations, / ” 16 announcements, Envelope Size Enclosure Size 1 1 /” 6 Baronial 6.25 x 4.5 8 greeting cards, 1” and more. 6.5 x 4.75 inches 1 Paper Stock 5 /” 4 Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Horizontal line - PMS 3005 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 41

Table of Contents Previous Section | Next Section Previous Page | Next Page Formal Note Card & Envelope Operating Company Section 2 Sysco Stationery/Forms 3 /” 4 Sysco Albany One Liebich Lane Halfmoon, NY, 12065-1421 This is an example of the approved format and placement for the operating company formal note card and A6 envelope. PRINTER SPECS Typesetting Address Block 9 pt. type on 11 pt. lead Myriad Pro Light Myriad Pro Bold 5 Used for invitations, Brand / ” 16 announcements, 1 inch wide 1 1 /” Envelope Size Enclosure Size 8 greeting cards, 1” and more. 6 Baronial 6.25 x 4.5 6.5 x 4.75 inches 1 5 /” 4 Paper Stock Classic Crest, Solar White Color Logo - PMS 3005 & 369 Address - PMS 3005 Horizontal line - PMS 3005 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 42

Table of Contents Previous Section | Next Section Previous Page | Next Page Fax Cover Letter Corporate Section 2 Sysco Stationery/Forms 1 /” 1 2 1/” Fax 8 1” 5 13 Sysco Corporation 3 / ” 1 / ” 1390 Enclave Parkway 16 16 Houston, Texas 77077 T 000.000.0000 This is an example of the approved 6” F 000.000.0000 sysco.com format and placement for a fax cover letter. To Access the fax cover letter on the From Sysco Graphic Standards Intranet. 1” Company 1” Fax Number Total Number of Pages Date Notes/Comments Version 5.0 November 2011 Page 43

Table of Contents Previous Section | Next Section Previous Page | Next Page Fax Cover Letter Operating Company Section 2 Sysco Stationery/Forms 1 /” 1 2 1/” Fax 8 1” 5 13 Sysco Albany 3 / ” 1 / ” One Liebich Lane 16 16 Halfmoon, NY 12065-1421 T 518.877.3200 This is an example of the approved 6” F 518.877.3122 format and placement for the operating sysco.com company fax cover letter. To Access the fax cover letter on the From Sysco Graphic Standards Intranet. 1” Company 1” Fax Number Total Number of Pages Date Notes/Comments Version 5.0 November 2011 Page 44

Table of Contents Previous Section | Next Section Previous Page | Next Page Memo Pad Section 2 Sysco Stationery/Forms 1 /” 2 3 3 /” 8 5 /” 8 1 1/” 2 This is an example of the approved format and placement for a memo pad. PRINTER SPECS Brand 1.5 inches wide Size 5.5 x 8.5 inches Paper Stock Classic Crest Solar White 28 # Text Color Logo - PMS 3005 & 369 Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery. Version 5.0 November 2011 Page 45

Table of Contents Previous Section | Next Section Previous Page | Next Page Presentation Folder Examples & Templates SSecection 2tion 2 Sysco Stationery/Forms PRINTER SPECS It’s a common saying that you can’t judge a book by its cover, but the truth Size is, that’s exactly what people do. So 9 x 12 inches we’ve put these attractive presentation folders together to help you make Paper Stock a great 昀椀rst impression. Use these Classic Crest templates, or create your own using the Solar White examples as a guide. If necessary, you Super Smooth can add a pocket to the inside of your AA BB 130 # Cover folder. These resources can be found in the Sysco Design Center. Use over all satin coating to help Access these templates in the prevent 昀椀nger Sysco Design Center. printing or scu昀케ng. C DD Version 5.0 November 2011 Page 46

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Table of Contents Previous Section | Next Section Previous Page | Next Page Sysco Ads Section 3 Sysco External One of the best ways to build your sales while building the Sysco brand is by using striking advertising. The ads shown here represent the proper image, tone and messaging of the Sysco brand. They are strong communications tools, they are approved by Sysco, and they are ready for you to use. Horizontal, vertical, color and black & white versions are all available. Access these ads in the Sysco Design Center. To size ads for your speci昀椀c publication, please contact Xenn Creative. Version 5.0 November 2011 Page 48

Table of Contents Previous Section | Next Section Previous Page | Next Page PowerPoint® Examples Section 3 Sysco External Projecting a professional image is exceedingly important when making a presentation. These PowerPoint examples and templates have been created to help you make clear, clean and persuasive impressions. You can create your own presentations using these examples as a guide. Or you can simply plug your own messages into one of our professionally designed templates. Access PowerPoint templates on Sysco Graphic Standards Intranet. Version 5.0 November 2011 Page 49

Table of Contents Previous Section | Next Section Previous Page | Next Page E-mail Signatures Section 3 Sysco External E-mail signatures must be included in every electronic correspondence. Instructions to set up the Sysco E-mail signature in Outlook and approved graphic 昀椀les are available on the Intranet. Access the E-mail set up page on the Sysco Graphic Standards Intranet. Version 5.0 November 2011 Page 50

Table of Contents Previous Section | Next Section Previous Page | Next Page Logo Placement Examples for Apparel Section 3 Sysco External Having branded apparel is like having a billboard that walks around in public, enhancing your image. Here are several stylish items that you can use for various purposes. When applying the logo to apparel it is important to follow the color and spacing standards. For spacing, choose a logo size that is appropriate and see page 7 for the proper logo staging area restrictions. See page 52 for approved apparel colors. Order Sysco items from Staples. Order Sysco items from HALO. Version 5.0 November 2011 Page 51

Table of Contents Previous Section | Next Section Previous Page | Next Page Apparel Colors Section 3 Sysco External When adding the Sysco logo to apparel, the blue / green version can only be used on light-color material or black. See approved colors on page 19. When the color logo is being embroidered on material, please use a PMS chip to choose a thread that matches as closely as possible. See page 51 for logo positioning examples. Order Sysco items from Staples. Order Sysco items from HALO. Version 5.0 November 2011 Page 52

Table of Contents Previous Section | Next Section Previous Page | Next Page Promotional Items Section 3 Sysco External Promotional Item Color Palette Specialty items have many uses, from customer gifts to event promotions to employee spirit. The Sysco logo can be applied to a variety of objects; the most important guideline is to maintain color and spacing speci昀椀cations. Use Sysco blue logo or Use Sysco white logo Secondary colors two color logo see pages 16 - 17 for The secondary color portfolio shown correct logo use here is available to give you more 昀氀exibility on certain uses. These colors should be used primarily as highlights for promotional materials, in-house publications and online graphics. There are unique events when a di昀昀erent base color is appropriate. For example, you may want to produce a pink hat for a breast cancer event. In these rare cases, the all-white version of the Sysco logo should always be used. Order Sysco items from Staples. Order Sysco items from HALO. Version 5.0 November 2011 Page 53

Table of Contents Previous Section | Next Section Previous Page | Next Page External Signage Section 3 Sysco External Instructions on how to con昀椀gure the Sysco logo with speci昀椀c location identi昀椀er are provided here. The city identi昀椀er typography should always be 昀氀ush left with the Sysco logo. The cap height of the identi昀椀er typography must always equal the cap height of the tagline letters. The font Myriad Pro Semibold should be used. Position the city identi昀椀er below the logo so that the space between the bottom of the ”y” and the top of the identi昀椀er capital letters is equal to the height of the “G” in the tagline. See example below. G G Sysco Houston Version 5.0 November 2011 Page 54

Table of Contents Previous Section Previous Page | Next Page Internal Identity Signage Section 4 Sysco Internal Communications XX When creating interior signage, follow vertical and horizontal spacing guidelines and the color combinations shown. XX For external signage please defer to building management regulations. WWelcelcome tomeo Version 5.0 November 2011 Page 56

Table of Contents Previous Section Previous Page | Next Page Department Markers Section 4 Sysco Internal Communications When creating department markers, be sure to be consistent and follow spacing guidelines. Human Resources Human Resources Human Resources Version 5.0 November 2011 Page 57