Target Usage Guidelines Copy Guidelines Copy Guidelines: Referring to Target GiftCards in offer: The offer must be stated in the correct order: “Do X, and receive a Target GiftCard.” Whenever the Target GiftCard is used as part of the offer, we would prefer you to say: Correct: Receive a $25 Target GiftCard. Correct: Get a $25 Target GiftCard. Incorrect: Get a $25 gift card from Target. Incorrect: Get a $25 gift card to Target. Incorrect: $25 off at Target. Incorrect: Get a $25 shopping spree at Target. Avoid using phrases with Target-related words, like “Savings that are right on target” or “Hit the bull’s-eye with ABC Bank!” Referring to Target GiftCards in copy: Use benefit-driven copy when promoting Target GiftCards. Examples: Target GiftCards let you shop for thousands of items at more than 1,800 Target stores in the U.S. and online at Target.com. From toys to electronics and clothing to housewares, find exactly what you’re looking for at Target. They’re the rewarding choice. Celebrate. Motivate. Reward. Target GiftCards are redeemable at over 1,800 Target stores in the U.S. and online at Target.com. They can also be used to buy groceries, the newest and coolest electronics product, or a stylish outfit from one of our design partners and more. Check your spelling: When referring to Target GiftCards, the correct spelling and capitalization is ” “Target GiftCards, “corporate gift cards,” “Target eGiftCards,” “eGift Cards,” “gift cards” or “gift card”. Correct: Target GiftCards are the most popular gift card out there. Incorrect: Target gift cards are the most popular GiftCard out there. Foreign Languages: Materials created in Spanish, or any other language, must include a complete English translation and must list the Spanish disclaimer (see page 8). “Target” and “Target GiftCard” must always be in English. 7