Target Usage Guidelines Target Signature Target Signature (cont.): Color: The Target Signature must always appear in either Target Red (Pantone 186), black or white. When it appears in a dark field, the entire signature must be reversed to white. Correct Usage Incorrect Usage Trademarks: No “®” is on the logo so “Target and the Bullseye Design are registered trademarks of Target Brands, Inc.” must be called out somewhere on the page. New: As of 2020, the trademark symbol “TM” is no longer required after Target GiftCard and Target eGiftCard. When referring to Target GiftCards, the copy should appear as follows. (The word “GiftCards” should still be one word with the “G” and “C” capped.) Target GiftCard Target GiftCards Target eGiftCard Target eGiftCards 6