Target Usage Guidelines Promotion Tips Promotion Tips: To avoid confusion, keep your promotion clearly focused by making sure your products, trademarks and logos are prominent on all materials. Use of the Target name and the Target GiftCard image should be secondary. Also, your messaging, layout and design must not imply Target sponsorship or endorsement of your products, services or website. Remember, it’s your promotion, not ours. Sample Promotion: Correct Usage Correct ABC Company · Company creating the promotion is prominently identified · Target name and Target GiftCard image Thank you for being a loyal customer to ABC Company. Refer your friends and family are secondary to our services, and as a token of our appreciation, we will send you a $25 Target · Design does not imply Target GiftCard every time a new referral signs up. That’s not all — your friends and family sponsorship will also receive a $10 Target Giftcard when they sign up. · Target GiftCard image is used correctly and has not been altered (p. 3) · Target GiftCard is spelled correctly (p. 6) Refer a friend and receive a $25 Target GiftCard! · Offer is stated in correct order (p. 7) · Target standard disclaimer is shown (p. 8) Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer. Sample Promotion: Incorrect Usage Incorrect · Design implies Target sponsorship Receive a Complimentary Gift! or endorsement Receive a Complimentary Gift! · Target GiftCard is spelled incorrectly Receive a (p. 6) $25 Target · Multiple Target GiftCard images are used (p. 3) gi� card · Target GiftCard images are tilted (p. 3) · The clear space is violated (p. 4) Want a Target gift card? Target is going to send you a gift certificate worth $25 when you · Incorrect drop shadows are used refer a friend or family member. That’s not all—Target will also send you a gift certificate under the Target GiftCard images (p. 3) worth $10 when your friend or family member signs up! Now, that’s an offer that’s right on · Offer is stated in the incorrect order (p. 7) Target! · Avoid using phrases with Target- ABC Company related words (p. 7) · Target standard disclaimer is missing (p. 8) · Company creating the promotion is subordinate to Target branding 11

Target Brand Book - Page 11 Target Brand Book Page 10 Page 12