Target Usage Guidelines Vendor Announcement Guidelines External Agency and Vendor Communications Policy: Target asks its agencies and vendors to adhere to a strict communications policy to ensure Target leads all communication about its business, products, services, partnerships and marketing efforts. Target’s Public Relations team manages the company’s media relations efforts, understands the company’s broad communication priorities, and will determine how, when and in what channels Target news will be shared. External agencies and vendor partners should not release any news or publically disclose information related to their partnership with Target without prior consent from Target Corporation. Additional details follow. Under no circumstances should Target’s agencies and vendor partners break Target news or seek singular credit for work done on behalf of Target. Agencies and vendor partners are allowed to do the following with prior consent and approval from Partner Management Group: • Post past work (including images or Target logo) on company’s blog, website, newsletters or vehicles used to communicate publicly following the completion of a campaign or project ○ Credit Target, campaign name and date • No additional information should be included ○ Agency must follow talent usage rights for assets and remove from site when terms of agreement have expired ○ If posting broadcast, must use Target YouTube embeddable link • Retweet @Target, @TargetStyle, @TargetNews when appropriate • Tweet new content that highlights work that has already been made public and clearly communicates that the work is a result of the agency/vendor’s partnership with Target ○ Prior to event/campaign, agency and/or vendor partner and Target must agree upon approved timing of social media activity ○ When posting social media content ask, “is it clear that we are working on behalf of Target?” • Mention Target as a client in a meeting (i.e. conferences, new business pitches, etc.) ○ Any presentations including case studies must be approved 2 weeks prior to presentation and cannot include specific results or budgets ○ All potential presentations must be approved by Target’s Partner Management Group Agencies and vendor partners are not approved to: • Distribute any media materials that identify or discuss Target, or projects conducted on behalf of Target • Engage or participate in proactive or reactive press opportunities including pitches, media interviews (live or email), or spokesperson quotes/statements regarding Target partnership or campaign ○ This includes media meet-and greet-activities with agency’s PR team and media • Tweet or post new content including images or video on any agency/vendor social platforms (campaign, behind-the-scenes on set, event space). Please see above for pre-approved potential social media opportunities. All exception requests should be submitted through the external partner’s Target contact. 10