a. b. c. d. e. f. g. h. i. ICONS The Club occasionally uses icons to quickly identify various programs, departments, or membership benefits. These icons typically appear only in web and editorial applications, j. k. l. such as at americanalpineclub.org and the Guidebook to Membership. They are not generally used in outward facing marketing campaigns or ad work. If using these assets, please take care not to distort or alter these icons in any way. Icons colors may be altered to other, on-brand colors. (See page 6 for color specifics.) m. n. o. a. Beta j. Policy b. Rescue k. Volunteers c. Publications l. Events d. Discounts m. Donors p. q. r. e. Member Connect n. Staff f. Lodging o. Media Partners g. Grants p. Corporate Partners h. Giving q. Board of Directors i. Education r. Great Ranges Fellowship AABRANDC BRAND GUIDE GUIDE 88