STYLE GUIDE This brief style guide is provided in order to create consistency throughout AAC communications and publications. Below are some important items to note. Please refer to The Chicago Manual of Style, 16th Edition or to the current editors for any questions not answered here. Î “a.m.” (not “AM”). This is the appropriate Î Do not double-space between way to note time: “7-11:30 p.m.” sentences. Ever. Î U.S. & U.K. Î All publications are listed in italics (e.g., Î Do not capitalize “member” The American Alpine Journal). Sections of for an “AAC member.” publications are listed in quotations, but not italicized (e.g., “Climbs and Expeditions”). Î Photo/artwork captions are punctuated as Î When writing “the American Alpine regular sentences, including periods. The Club,” never capitalize the “t” of “the” photo credit does not utilize a period. The unless it is grammatically required, such current photo credit convention provides as in the beginning of a sentence. the photographer’s name in italics after two spaces from the descriptive caption. Î When writing a web address, do not Captions/Credits should always be include “http://www.” It should read: accompanied by the AAC Camera or Brush americanalpineclub.org. Additionally, when icon. (See page 5 for credit/caption specifics.) aesthetically appropriate, web links should Î Always use a comma before “and” and in appear in cyan. (See page 6 for color specifics.) a series (e.g., “The climb was completed Î See page 4 for specifics on font by Smith, Edwards, and Jones.” typeface, size, leading, and use. a There's no age limit for new experiences! Michel Clément, 81 years old, enjoys his first psicobloc session. La Ciotat, France. AAC member Jan Novak AAC BRAND GUIDE 9