AAC BLACK CMYK: 73, 68, 67, 89 RGB: 3, 0, 0 HEX: 030000 COLOR PALATE AAC WHITE Color is an integral part of the AAC’s brand identity CMYK: 0, 0, 0, 0 and consistent use of the color palette serves RGB: 255, 255, 255 to reinforce the cohesiveness of the brand. HEX: ffffff Beyond branding standardization, color AAC RED serves an important psychological function in CMYK: 18, 100, 100, 10 communicating certain feelings to an audience. RGB: 178, 7, 16 Black denotes strength and authority; it is considered HEX: B20710 to be formal, elegant, and prestigious. White is AAC YELLOW associated with cleanliness and purity; it suggests CMYK: 2, 24, 90, 0 simplicity. Red is associated with strength, passion, RGB: 248, 194, 53 and leadership; an emotionally intense color with HEX: f8c235 high visibility. Yellow evokes energy, joy, and happiness; it produces a warming effect and attracts AAC INDIGO DYE attention. Blue is associated with depth and stability; CMYK: 84, 52, 24, 53 it symbolizes loyalty, confidence, and truth. RGB: 28, 57, 86 *Note: Cyan (C:100, M: 0, Y:0, K:0) (R:0, G:174, HEX: 1c3956 B:239) (HEX: 00aeef), though not a branded color should be used for all web links, when possible. AAC CREME CMYK: 15, 10, 18, 0 RGB: 223, 221, 208 HEX: dfddd0 AAC CHARCOAL CMYK: 0, 0, 0, 90 RGB: 65, 64, 66 HEX: 414042 AAC LIGHT GREY CMYK: 5, 3, 3, 0 RGB: 244, 244, 244 HEX: f4f4f4 AAC BRAND GUIDE 6