PHOTOGRAPHY & ARTWORK TYPOGRAPHY CREDITS/CAPTIONS Typography is a powerful brand tool when used All photography/artwork usage requires explicit consistently. This set of typefaces best represents permission from the photographer or artist the AAC clean and professional brand and should a. for particular use. Credits and descriptive be used across all print and web applications. captions should always accompany below, For normal typeface use, set font size to 12pt with 16pt with approved camera or art brush icons. leading. Alternatively, 9pt font on 12pt leading is also Credits/captions may be placed below, to the side, acceptable. For print situations where a larger font or super imposed on top of images, depending on size is necessary, maintain size/leading ratio of 3:4. space and aesthetic. Credits/captions can be lowered Headlines are almost always in UPPERCASE, with some in tint and/or opacity to lessen visual impact of exceptions depending on the aesthetic of the campaign. text. If space is limited, descriptive captions may be omitted, however photo credits must always appear. a. FUTURA PT Font for credits/captions is always Open Sans, sized Use for headlines. b. 6-8pt. Captions are always in Open Sans Regular, Almost exclusively in UPPERCASE. while credits are always in Open Sans Italic. ALL UPPERCASE tracking = +50 a Laurel Burr taking a moment on The Cobra (5.11) in the Credits should always be written as, “AAC member Fischer Towers, UT. AAC member Andrew Burr John Doe,” except in rare instances where Weights: Medium, Demi, Bold work is not attributed to an AAC member. b. OPEN SANS Photo captions need periods; photo credits do not. Use for body copy. The current photo credit convention provides Used for captions/credits the photographer’s name in italics after two Alternate for headlines. spaces from the descriptive caption. ALL UPPERCASE tracking = +50 Weights: Regular, Italic, c. a This is an example of a descriptive Semibold, Bold, Extra Bold photo caption. AAC member John Doe c. ADOBE GARAMOND PRO c This is an example of a descriptive Use for body copy. artwork caption. AAC member John Doe Editorial print only. Weights: Regular, Italic c The Picket Range, North Cascades, WA. AAC member Nikki Frumkin AAC BRAND GUIDE 5