a. b. c. a. Do not use off-brand colors. In most cases, the logo LOGO CONSIDERATIONS should appear in either AAC White or AAC Black. (See A few rules are necessary for maintaining the page 6 for color specifics.) integrity of the brand as it applies to the Club logo. b. Do not alter the colors of the In general, do not compromise the overall look logo bounding box. When a of the logo by rotating, skewing, or distorting in bounding box is used, it must any way—this includes adding unnecessary and always appear in on-brand unattractive text decorations like drop shadows, colors (see page 6 for color embossing, and outlines. Here are a few examples specifics), most typically in d. e. f. of ways you should never consider using the logo. AAC White or AAC Black. c. Do not add drop shadows, embossing, or other text styles. d. Do not squish, stretch, skew, or otherwise transform the logo. e. Do not rotate the logo. f. Do not remove the bounding box from the logo. g. Do not rearrange parts or g. h. i. create compositions that are not already provided. h. Do not add unofficial graphics to the logo. i. Do not contain the logo within a bounding box when used on a photo background. AAC BRAND GUIDE 4