INTRODUCTION The Account Intelligence Arms Race Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s winning B2B companies will be the ones that are able to centralize intelligence from multiple sources at an account level and be able to take action quickly across their sales and marketing channels. Right now, your competition is finding more advanced ways to collect and synthesize account data, identify key target accounts, and connect with relevance in a timely fashion (creating a blockade for your sales teams). Success in B2B marketing and sales is now a game of inches, not feet. And it starts with effective, data-driven, and dynamic targeting built on new types of account data that you can take action on immediately –– not tomorrow or next week. In this eBook, we will take you step-by-step through how to get started by building out your total addressable market (TAM), ideal customer profile (ICP), and first account lists. Then we will show you how to scale and improve your targeting with advanced account data enhancement and segmentation. The Complete Guide to EfThe Complete Guide to Effective ABM Tfective ABM Tarargetinggeting 3 3