The Account Intelligence Arms Race The T In Team Is For Target The TEAM Framework The TEAM framework is a TARGET ENGAGE comprehensive framework that drives successful, account- Combine & connect all your Get earlier, deeper penetration centric programs where data in one place to easily into target buying centers with marketing & sales act as a create and manage target best-in-class account-based account lists advertising & multi-channel unified team. program management Marketing/Sales Alignment | Reporting Clarity | New Account Identification (via TEAM Display & LinkedIn | Offline Campaigns The TEAM framework engagement & intent) | Email addresses the core functional areas of a modern B2B marketing organization: targeting, engagement, MEASURE ACTIVATE activation, and measurement. In this ebook we will focus Super-simple reporting so you Help sales open more ops, on how you can identify and know how your account-based faster, by giving them realtime programs are driving revenue prompts to reach out when target the best accounts for accounts are most engaged your go-to-market initiative. Account Graph Lead-to-Account Mapping | Account-Level ROI | ABM Scorecard Customized Engagement Triggers | Native to SFDC The Complete Guide to Effective ABM Targeting 4