Build a Centralized Account Intelligence Center How Should You Manage Account Data? As we said earlier, getting that data is just half the battle. Your process for ingesting the data and making it actionable is the hard part. To do this, you need to build a centralized account intelligence center, or more simply, an account hub. Your account hub is a place where you can see all the FIRE data in a single view, prioritize accounts, and build your lists. Account Data Management Options Ideally, you want an account-based platform such as Terminus to manage your account data, but if you are earlier in your account-based journey, you may have to rely on spreadsheets as traditional lead-based CRM and marketing automation tools are designed to manage contacts, not accounts. The Complete Guide to Effective ABM Targeting 28 28