Skill Profile Reskilling Ranking Marketing and media 15th Skills, knowledge and abilities Engagement skills Marketing and media Global Skills Taxonomy / / Five year trend Reskilling focus Skill importance Skill evolution Learning hours spent pursuing assessements and Companies for which Marketing and media is a Companies for which Marketing and media is a Share of companies for which Marketing and credentials in Marketing and media from 2017 to priority in their upskilling and reskilling programmes core skill for workers (share of companies surveyed) media is increasing or decreasing in importance 2022 (share of total learning hours). Source: for 2023-2027 (share of companies surveyed) at work. White diamond and label represent net Coursera share. 5% 18% 18% +38% 0% 2017 2022 Jobs in focus Time to skill Roles where organizations surveyed report Marketing and media to be increasing in importance fastest, Learning hours required to achieve a credential in Marketing and media at beginner, intermediate or alongside estimates of the net job growth (percent) from 2023 to 2027. advanced proficiency as a function of the learner’s level of formal education. Hours 0 34 NET ROLES GROWTH FORMAL EDUCATION BACKGROUND BEGINNER INTERMEDIATE ADVANCED 0% 1. Sales Representatives, Wholesale and Manufacturing, Technical … 3.8 12.8 18.2 All -2% 2. Managing Directors and Chief Executives 4.0 12.3 15.0 No Bachelor's Degree 21% 3. Business Development Professionals 3.8 11.4 16.8 Bachelor's Degree -27% 4. Accounting, Bookkeeping and Payroll Clerks 3.8 14.1 21.8 Graduate Degree -5% 5. Business Services and Administration Managers -6% 6. Assembly and Factory Workers 0% 7. General and Operations Managers Strategically adjacent skills Simultaneous skill development Probability that a company which will prioritise skills training in Marketing and media from 2023 to 2027 will Probability that courses in Marketing and media also teach other skills. Source: Coursera. also prioritise other skills. Skill taxonomy Skills, knowledge and abilities Attitudes Skill taxonomy Skills, knowledge and abilities Attitudes 60% Resource management and operations 54% Creative thinking 49% Empathy and active listening 52% AI and big data 48% Design and user experience 48% Analytical thinking 46% Creative thinking 47% Leadership and social influence 31% Analytical thinking 41% Service orientation and customer service 27% Technological literacy 38% Empathy and active listening 23% Leadership and social influence 36% Talent management 22% Systems thinking 35% Technological literacy 19% Programming 34% Design and user experience 17% Reading, writing and mathematics 34% Quality control Industry trends Industry-by-industry variations in reskilling focus, current and future importance, forecast evolution in importance, and strategic focus companies will place on Marketing and media from 2023 to 2027 for the industries which assign the highest and lowest reskilling focus to this skill (share of companies surveyed) Above global mean Below global mean RESKILLING FOCUS SKILL IMPORTANCE SKILL EVOLUTION INDUSTRY 0% 100% 0% 100% 0% 100% Education and training Research, design and business management services Media, Entertainment and Sports Oil and gas Business support and premises maintenance services Energy technology and utilities