VISUAL IDENTITY Logo The foundation’s logo is built for architectural strength and stability. NOTES • Use of the full logo lockup (logomark + logotype) should always be prioritized. X X ALTERNATIVE VERSIONS • Consider using the simplified version of the For print limitations and small scale usage. logo where legibility of the logomark may be compromised due to print limitations X (such as lexography or silkscreening), low resolution digital cases and small scale usage. X X FULL SIMPLIFIED • Consider left-aligning typography with logotype where possible. CLEARANCE 1
The Kavli Foundation Brand Book Page 1 Page 3